Tracking pixels are used in service-to-user communication

The service tracks the user count or some actions of the user; this is usually used for statistics. For example, emails sent by a service can contain a pixel tag, which is a small, clear image that can tell them whether or not you have opened an email and what your IP address is.

Classification: bad

Weight: 5



Service Title Rating Status Author
McDonald's "<p>For example, we may use certain technologies to determine whether you have opened an e-mail or selected a link contained in an e-mail, how you use the pages and content in our mobile apps, or whether you have selected a McDonald’s online advertisement.</p> <p>" APPROVED Agnes de Lion Curator
Facebook Tracking pixels used in service-to-user communication APPROVED SKCOCJIN
Carfax "CARFAX may include web beacons in some of our email communications to gauge the effectiveness of our customer communications and marketing campaigns.</p>" approved-not-found o10903087
Steam "In such a case we may also use your collected information to customize such marketing messages as well as collect information on whether you opened such messages and which links in their text you followed." APPROVED Dr_Jeff ToS;DR
Bing "<p> <strong>Our Use of Web Beacons and Analytics Services</strong> </p> <p>Microsoft web pages may contain electronic images known as web beacons (also called single-pixel gifs) that we use to help deliver cookies on our sites, count users who have visited those sites and deliver co-branded services. We also include web beacons in our promotional email messages or newsletters to determine whether you open and act on them. </p>" approved-not-found Sandova
iCloud " <p>Pixel tags enable us to send email messages in a format that you can read, and they tell us whether mail has been opened. " APPROVED Agnes de Lion Curator
FAKKU "We use other similar technologies such as Pixel Tags (transparent graphic images place on a page or in an email) to indicate that a page or email has been viewed by you." APPROVED ToS;DRemuedu Curator
Cengage Tracking pixels are used in service-to-user communication (pages, emails) CHANGES REQUESTED user 843 Curator
Fandango "Connection and Usage <p>For example: domain names, browsing activity, scrolling and keystroke activity, theaters searched, locations searched, movies searched, shows viewed, movie trailers or other advertisements viewed, forms or fields you complete or partially complete, search terms, whether you open an email, content you view and duration, quality of the service and interaction with the content, logs, and other similar information." APPROVED Peepo ToS;DR
TechSmith | Screencast.com "<p>In our email programs, TechSmith employs some tracking methods (e.g. “targeting, performance, and functionality cookies”). We track “opens” via a tracking pixel in the email- meaning we track who opens our e-mail messages and when you open our e-mail messages. and we track “clicks” via encoded URLs-meaning we track whether you click on the links contained in our e-mail messages. This information is used internally only to help us deliver relevant messaging, and is not shared with any third parties.</p> " approved-not-found ToS;DRemuedu Curator
Reddit "request customer support, or otherwise communicate with us.<br>" DECLINED Dr_Jeff ToS;DR
Adobe "<p>Emails we send you may include a technology (called a web beacon) that tells Adobe whether you have received or opened the email, or clicked a link in the email." PENDING Agnes de Lion Curator
Target "Provide services such as Gift Registry or a shopping list</li> <li>Manage subscription services, including order management, billing, improving reorder experiences, communicate with you about your subscription, and offer other products and services that may be of interest to you</li> <li>Fulfill benefits associated with use of our services, such as delivery of Welcome kits, to award and redeem points through our loyalty programs, etc.</li> <li>Administer sweepstakes and contests</li> <li>Conduct a transaction where we collect information required by law (for example, pseudoephedrine or age-restricted purchases) </li> <li>Allow you to, using our mobile applications: find a store nearest to your location, show you a map of the store (if available), use our drive up (where available) capabilities, add and redeem offers, search for products and check availability, check prices, provide product ratings and reviews, track your orders, scan a UPC barcode or QR code, use voice recognition to add to your list, update information, etc.</li>" CHANGES REQUESTED Ardent_drub
Khan Academy "pages viewed, whether you opened an email, links clicked)," APPROVED Dr_Jeff ToS;DR
Bitwarden "Our emails might contain a pixel tag, which is a small, clear image that can tell us whether or not you have opened an email and what your IP address is. We use this pixel tag to make our email more effective for you and to make sure we're not sending you unwanted email. " approved-not-found (deactivated)
Plex Solutions "For example, we may place a pixel in HTML-based emails to let us know which emails recipients have opened, or on a webpage to count the number of unique visitors to that page." APPROVED (deactivated)
edX "edX may track and collect information from emails that edX sends to you, for example whether you opened the email or clicked on any links from the email." APPROVED nolawyer
Twitter "<p>In order to operate our services, we keep track of how you interact with links across our services. This includes links in emails we send you and links in Tweets that appear on other websites or mobile applications.</p>" APPROVED Dr_Jeff ToS;DR
Easynews "and emails, and allow us to track website usage and determine when emails have been opened and acted upon.</p> " APPROVED Agnes de Lion Curator
likee "Web Beacons</p> <p>Pages of our website and our e-mails may contain small electronic files known as web beacons (also known as clear gifs, pixel tags, single-pixel gifs and web bugs) that are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users or to access cookies.</p> " APPROVED Agnes de Lion Curator
Artspace "In connection with this analysis, Artspace also uses devices called "web beacons" to help us identify when emails sent to you from us have been received and read. " APPROVED Agnes de Lion Curator
Cloze "Web beacons:</b> The Services or the emails that you receive from us may use an application known as a “web beacon” (also known as a “clear gif” or “pixel tag”). A web beacon is an electronic file that usually consists of a single-pixel image. It can be embedded in a web page or in an email to transmit information." APPROVED Agnes de Lion Curator
Netflix "interact with our customer service," APPROVED Dr_Jeff ToS;DR
Enpass "When we provide support for you, we may collect some personal data in order to help you." DECLINED Dr_Jeff ToS;DR
Prezi "<b>When you visit our websites, sign in into our Services, interact with our email notifications," APPROVED Dr_Jeff ToS;DR
Medium "Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage. " APPROVED Dr_Jeff ToS;DR
Kaspersky "We also include web beacons in our emails to you in order to determine the effectiveness, performance, and optimization of email mailings and the user experience. " PENDING Agnes de Lion Curator
Creative Commons "If you receive email from us (such as the CC newsletter, campaign updates, or other ongoing email communications from CC), we may use certain analytics tools, such as clear GIFs, to capture data such as whether you open our message, click on any links or banners our email contains, or otherwise interact with what we send. This data allows us to gauge the effectiveness of our communications and marketing campaigns." APPROVED Dr_Jeff ToS;DR


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