Case 217: Tracking pixels are used in service-to-user communication

Tracking pixels are used in service-to-user communication

The service tracks the user count or some actions of the user; this is usually used for statistics. For example, emails sent by a service can contain a pixel tag, which is a small, clear image that can tell them whether or not you have opened an email and what your IP address is.

Classification: bad

Weight: 5

Service	Title	Status	Author
Facebook	tracking pixels used in service-to-user communication	approved	SKCOCJIN
Carfax	"CARFAX may include web beacons in some of our email communications to gauge the effectiveness of our customer communications and marketing campaigns.</p>"	approved	o10903087
Bing	"<p> <strong>Our Use of Web Beacons and Analytics Services</strong> </p> <p>Microsoft web pages may contain electronic images known as web beacons (also called single-pixel gifs) that we use to help deliver cookies on our sites, count users who have visited those sites and deliver co-branded services. We also include web beacons in our promotional email messages or newsletters to determine whether you open and act on them. </p>"	pending	Sandova
FAKKU	"We use other similar technologies such as Pixel Tags (transparent graphic images place on a page or in an email) to indicate that a page or email has been viewed by you."	approved	ToS;DRemuedu
Bitwarden	"Our emails might contain a pixel tag, which is a small, clear image that can tell us whether or not you have opened an email and what your IP address is. We use this pixel tag to make our email more effective for you and to make sure we're not sending you unwanted email. "	approved	(deactivated)
Cengage	Tracking pixels are used in service-to-user communication (pages, emails)	changes-requested	user 843
TechSmith \| Screencast.com	"<p>In our email programs, TechSmith employs some tracking methods (e.g. “targeting, performance, and functionality cookies”). We track “opens” via a tracking pixel in the email- meaning we track who opens our e-mail messages and when you open our e-mail messages. and we track “clicks” via encoded URLs-meaning we track whether you click on the links contained in our e-mail messages. This information is used internally only to help us deliver relevant messaging, and is not shared with any third parties.</p> "	approved	ToS;DRemuedu
Plex Solutions	"For example, we may place a pixel in HTML-based emails to let us know which emails recipients have opened, or on a webpage to count the number of unique visitors to that page."	approved	(deactivated)
Target	"Provide services such as Gift Registry or a shopping list</li> <li>Manage subscription services, including order management, billing, improving reorder experiences, communicate with you about your subscription, and offer other products and services that may be of interest to you</li> <li>Fulfill benefits associated with use of our services, such as delivery of Welcome kits, to award and redeem points through our loyalty programs, etc.</li> <li>Administer sweepstakes and contests</li> <li>Conduct a transaction where we collect information required by law (for example, pseudoephedrine or age-restricted purchases) </li> <li>Allow you to, using our mobile applications: find a store nearest to your location, show you a map of the store (if available), use our drive up (where available) capabilities, add and redeem offers, search for products and check availability, check prices, provide product ratings and reviews, track your orders, scan a UPC barcode or QR code, use voice recognition to add to your list, update information, etc.</li>"	pending	Ardent_drub
edX	"edX may track and collect information from emails that edX sends to you, for example whether you opened the email or clicked on any links from the email."	approved	nolawyer