Tracking pixels are used in service-to-user communication

The service tracks the user count or some actions of the user; this is usually used for statistics. For example, emails sent by a service can contain a pixel tag, which is a small, clear image that can tell them whether or not you have opened an email and what your IP address is.

Classification: bad

Weight: 5



Service Title Rating Status Author
Facebook tracking pixels used in service-to-user communication approved SKCOCJIN
Carfax "CARFAX may include web beacons in some of our email communications to gauge the effectiveness of our customer communications and marketing campaigns.</p>" approved o10903087
Bing "<p> <strong>Our Use of Web Beacons and Analytics Services</strong> </p> <p>Microsoft web pages may contain electronic images known as web beacons (also called single-pixel gifs) that we use to help deliver cookies on our sites, count users who have visited those sites and deliver co-branded services. We also include web beacons in our promotional email messages or newsletters to determine whether you open and act on them. </p>" draft Sandova
FAKKU "We use other similar technologies such as Pixel Tags (transparent graphic images place on a page or in an email) to indicate that a page or email has been viewed by you." approved ToS;DRemuedu
Plex Solutions "For example, we may place a pixel in HTML-based emails to let us know which emails recipients have opened, or on a webpage to count the number of unique visitors to that page." approved
Bitwarden "Our emails might contain a pixel tag, which is a small, clear image that can tell us whether or not you have opened an email and what your IP address is. We use this pixel tag to make our email more effective for you and to make sure we're not sending you unwanted email. " approved
Cengage Tracking pixels are used in service-to-user communication (pages, emails) changes-requested user 843
TechSmith | Screencast.com "<p>In our email programs, TechSmith employs some tracking methods (e.g. “targeting, performance, and functionality cookies”). We track “opens” via a tracking pixel in the email- meaning we track who opens our e-mail messages and when you open our e-mail messages. and we track “clicks” via encoded URLs-meaning we track whether you click on the links contained in our e-mail messages. This information is used internally only to help us deliver relevant messaging, and is not shared with any third parties.</p> " approved ToS;DRemuedu


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