Tracking pixels are used in service-to-user communication


Service: TWINT
Status: APPROVED
Changes: 2
Source: link
Author: welda (22324) Curator


Our newsletter and other e-mail communications contain a so-called web beacon (tracking pixel) or similar technical means. Every time a newsletter or other marketing communication is sent, we collect information pertaining to the address file used, the subject and the number of e-mails sent. We can also see which addresses are yet to receive the newsletter or other communication, the addresses to which these have been sent and the addresses to which they failed to be delivered. In addition to this, we can see which addresses have opened the newsletter or other communication and how often they have clicked on which content. Finally, we can see which addresses have unsubscribed from this service.


Comments:
On 2023-06-30 17:00:17 UTC, Agnes_de_Lion (20760) Staff wrote:

APPROVED
No comment given



We track editorial changes to analyses and updates to a point's status and display the previous versions here as part of an effort to promote transparency regarding our curation process.

Version 1: 2023-06-30 17:00:17 UTC by Agnes_de_Lion (20760) Curator

Previous Title: No changes recorded

Updated Title: No changes recorded

Previous Analysis: No changes recorded

Updated Analysis: No changes recorded

Previous Status: PENDING

Updated Status: APPROVED

Version 2: 2023-06-12 13:56:47 UTC by welda (22324) Curator

Previous Title:

Updated Title: Tracking pixels are used in service-to-user communication

Previous Analysis:

Updated Analysis: Generated through the annotate view

Previous Status:

Updated Status: PENDING