Tracking pixels are used in service-to-user communication


Service: TWINT
Status: APPROVED
Changes: 2
Source: link
Author: welda (22324) Curator


Our newsletter and other e-mail communications contain a so-called web beacon (tracking pixel) or similar technical means. Every time a newsletter or other marketing communication is sent, we collect information pertaining to the address file used, the subject and the number of e-mails sent. We can also see which addresses are yet to receive the newsletter or other communication, the addresses to which these have been sent and the addresses to which they failed to be delivered. In addition to this, we can see which addresses have opened the newsletter or other communication and how often they have clicked on which content. Finally, we can see which addresses have unsubscribed from this service.


Comments:
No comments found


We track editorial changes to analyses and updates to a point's status and display the previous versions here as part of an effort to promote transparency regarding our curation process.

Version 2: 2023-06-30 17:00:17 UTC by AgnesDeLion (20760) Curator
Analysis updated

Previous Status: PENDING

Updated Status: APPROVED

Version 1: 2023-06-12 13:56:47 UTC by welda (22324) Curator
Analysis created

Title: Tracking pixels are used in service-to-user communication

Analysis: Generated through the annotate view

Status: PENDING