YouGov

Privacy Policy

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Effective: May 26th 2021 As a global data company and provider of research insights, we take privacy and data security very seriously, and believe that everyone’s personal data should be handled responsibly and ethically. We know that without the trust of everyone who participates in our research, we could not produce the research that helps our clients make better decisions. We’ve tried to make this notice as easy to read as possible, but if anything is unclear, please contact us at dataprotection@yougov.com, and we’ll be happy to clear it up.What this notice coversAs an organisation that relies on the use of personal data, YouGov is responsible for collecting and using your data in a responsible and secure way, and that starts with clearly telling you how we collect, use and protect your personal data. This notice sets out: <ul> <li>The personal data we may collect from you;</li> <li>How and why we use your personal data;</li> <li>Why we may share personal data within YouGov and with other organisations. and</li> <li>The rights and choices you have when it comes to your personal data.</li> </ul> YouGov is made up of a number of companies, each of which separately controls the data provided to it by our members, and those who otherwise participate in our research opoortunities. If you are a member who registered in the UK, YouGov Plc (referred to as “we”, “us”, “our” or “YouGov”) is the controller of your personal data. This means we choose why and how that data is processed. We are based at 50 Featherstone St, London, EC1Y 8RT, United KingdomPersonal data we collectIn this section we explain what personal data we may collect when you become a YouGov member or otherwise participate in our research, as well as data that we may collect from other sources Data that we collect from you When you join YouGov or take part in our research, you provide us with the data that powers our business. While there are certain data that you must provide in order to use some of our services, such as account details when you join YouGov, you control how much data you share with us. Whether you only want to participate in certain research opportunities, or all of them – it’s your choice (although please note that refusing to provide certain information may impact your ability to join YouGov and take part in research opportunities). If you are required to have parental permission to participate with YouGov, you confirm that by participating with YouGov you have that permission and will provide us with evidence of that permission where required. When you register with YouGov, we collect: <ul> <li>Contact details, such as your name, email and postcode</li> <li>Demographic data, such as your age, gender, and general economic and household information</li> <li>Your account login details, which will be your email address</li> <li>Referral partner IDs, if you arrived on our website by clicking a ‘Join YouGov’ advertisement online, or a link in an email from one of our recruitment partners (we pass these IDs back to our recruitment partners to track and improve their effectiveness and to pay them)</li> </ul> When you participate in research opportunities on our website or mobile apps, we collect: <ul> <li>Information you proactively share with us about who you are, what you think (for example your opinions on topical issues, companies and brands) and what you do (for example what shops you like to shop in, what TV shows you have recently watched, or what kind of things you own)</li> <li>Device and browser “metadata” (basically an audit trail of your device and browser use), which is information that is collected automatically when you interact with us. Metadata includes your IP address, the make, model and operating system of the device you have used and browser type</li> </ul> If you have agreed to download YouGov Pulse, our tracking software (you will have been specifically invited to do this, it doesn’t happen automatically), we collect: <ul> <li>Device and browser metadata</li> <li>Information about websites you have visited, which applications you have downloaded onto your computer and mobile devices, and how and when you use them (we do not collect any data that you input into secure forms whilst browsing (such as usernames, passwords or online transactions)</li> <li>Search terms that you enter into search engines</li> <li>Information about what is being watched on certain media apps that you may use, for example Netflix and Amazon Prime</li> </ul> You can find more information about YouGov Pulse, the types of information that may be collected and how they are used, here. If you have agreed to participate in YouGov Safe, we collect: <ul> <li>Any information that you agree to upload, which may relate to your viewing history on one or more streaming services, or your online purchase history (and you will always be able to see what information will be uploaded, how it will be used and who it may be shared with before you confirm that you’re happy for the information to be collected)</li> </ul> You can find more information about YouGov Safe, the types of information that may be collected and how they are used, here. If you have been invited to participate in online or in-person qualitative research, we collect: <ul> <li>Your opinions on the topics that the research is exploring</li> <li>We may also record these interviews with you, but in such cases you will be given full information about the research project and the opportunity not to participate</li> </ul> When you use our website or use our mobile apps, we collect: <ul> <li>Information through the use of cookies and similar technologies (click here to go to the section about the data we collect using cookies)</li> </ul> When you contact us or interact with our website or social media pages, we collect: <ul> <li>Any personal data that you may provide about yourself, including your name and contact details and the conversation history of our communications with you</li> <li>Any comments you make on our website or social media pages, and whether you have chosen to ‘follow’ any other YouGov member on our website</li> </ul> When you redeem your points, we collect: <ul> <li>Your bank account or other payment details (such as PayPal) so we can pay you if you choose to redeem your points in cash</li> </ul> Special categories of personal data Some of the data that you provide us will fall within what data protection law describes as ‘sensitive’, or ‘special categories of personal data’, such as your racial or ethnic origin, political opinions, religious beliefs or information concerning your health or sexual orientation. For example, we may ask you about your voting history or intention, or whether you regard yourself as belonging to a particular religion. We use this information in the same way we use all the other information we collect, but the law requires that we have your explicit consent to collect and use it. Each time we ask questions that fall into one of these categories, if you haven’t consented to our use of data in that category we’ll remind you that we need it. You will always have the option to skip these questions if you would prefer not to allow us to use that category of data, and you can always change your consent settings on your Account page. From the moment you withdraw your consent for any category we will make no further use of any data you have shared in that category when producing research or providing services to our clients, unless and until you choose to re-consent. If you have given consent for the collection and use of sensitive personal data within YouGov Chat, you can request deletion of your data from the relevant Chat channel. If you have given consent in YouGov Safe or the separate YouGov Direct app for the collection and use of sensitive personal data, you can revoke that consent within the relevant account page. Personal data collected from other sources We may also use personal data you have shared with us to derive additional information from other sources: <ul> <li> Public sources: for example, we may compare your postcode against public registers to determine that you live within a certain catchment area for a particular local authority or electoral constituency. We may also use public APIs (which allow two applications to talk to each other) to obtain data from public websites, for example, Twitter and YouTube (part of Google, and whose data is not used towards YouGov Signal's daily Sentiment aggregation). Much of this information is non-personal, but it may include social media handles, and associated public posts or comments (but never private posts or account information).</li> <li> Acquisition partners: if you decide to register with an organisation to receive opportunities from companies like YouGov, that organisation will pass your name and contact information to us so we can contact you about joining YouGov.</li> <li> Our clients: who may ask us to combine your data, such as your survey responses, with information they already hold, so they can use the combined data to perform more detailed analysis. We will only agree to do this if we are sure that our clients will not be able to identify you from the combined dataset, or if you have given your consent to be identified.</li> <li> Segmentation partners: we may purchase data from companies which help us to categorise our members’ data into groups or ‘segments’ based on a classification of consumers devised by the segmentation partner. We add the segment information we purchase to the data we hold about you (click here for more information about how we share personal data with these companies to add these segments to our own data).</li> <li> Other companies that sell data: we may purchase data from companies that sell certain types of data that are valuable to us. In these cases, we will either match the data ourselves, or will ask these companies to match the data on our behalf. As with our other service providers, we have contractual safeguards in place to ensure that these companies delete the data once the match has been completed, and they do not disclose or use the data for any other purpose.</li> </ul> You may still receive invitations to participate in our research activities if you have not joined YouGov. In these cases we will have received your email address either from a client, or we’ll have acquired it from an organisation that maintains databases of contact details so that companies like YouGov can contact you. We only send emails where we are permitted by law to do so and have obtained guarantees from those companies providing the email addresses that the recipient (that’s you) has agreed to receive third-party (e.g. from YouGov) communications, and we will always tell you where we’ve got your details from and give you the option to opt-out of receiving further emails from us free of charge.How long we’ll keep your dataIn this section we explain that how long we keep your personal data depends on how it is used We will only retain your personal data for as long as we need to in order to fulfil the uses we describe in the following section, or until you exercise your right to erasure (which is explained in the section about Your rights). In practice, this means that we’ll keep most of your personal data for as long as you are a member of YouGov, because we use it to provide you with a great research experience, such as when we use the information you provide us in a survey to select and invite you to participate in our research opportunities that are relevant to you. We will, however, delete some types of data after a much shorter time. For example, if you participate in any qualitative research projects, we will delete any video footage as soon as it is no longer needed by our researchers to complete the project.How and why we use your personal dataIn this section we explain how and why we use your personal data, and the choices you have over how your data is used Our use of personal data for basic market research We use the data that you share with us, or that we receive from the other sources mentioned above, to give you the best experience possible, and to provide useful research for our clients. The uses we describe below form the basic agreement we have with our members. For each of these uses, we process your personal data on the grounds that our processing is necessary for legitimate interests we pursue as a business, namely that our business relies entirely on the ability to use your personal data to produce research and insight for our clients. However, we will always ask for your consent when – <ul> <li>Using special categories of data (as described above);</li> <li>Sharing personal data with our clients or partners. and</li> <li>Collecting specific types of data from you (and we would always make clear at the time we ask for consent which data are involved and the purposes those data would be used for).</li> </ul> We use personal data to… For example… Register, authenticate and administer your account When you register with YouGov, we will use your email address and a pin code to create your account and authenticate your identity each time you log on, and your account details to help us to answer your questions when you contact us. Select and invite you to participate in research activities We’ll use the information you provide when you join YouGov and when you complete research opportunities, such as your postcode and demographic data, to invite you to participate in further research opportunities we think you’ll be interested in. Credit you with the points and rewards that you may be eligible for related to your participation in research opportunities We will use your contact details to tell you if you have won a prize draw, and your bank account or other payment details to pay you if you convert points awarded into money. Produce aggregated and anonymous research We may combine your data, such as your survey responses, with data about other YouGov members and turn them into aggregated insights. We may show you these insights as you interact with us (for example, we may show you live statistics for questions you have just answered) or provide them to our clients and partners in the form of reports, statistical spreadsheets or dashboards, whitepapers or articles. These insights are anonymous, meaning it will not be possible to identify you personally. Produce anonymised but non-aggregated respondent-level data for clients We may provide our clients with spreadsheets that contain data that you have given us in a non-aggregated form. While these data sets are not aggregated, they do not reveal your identity and recipients are contractually bound to not attempt to re-identify the individuals who provided the answers. Create and publish interesting articles and other public content We use research data to write interesting articles that may be published on our website, or included in news articles on third-party websites. We believe that our data can be used for the greater good, and so we may publicly publish data sets that can be used by the wider research community. These data sets will never reveal your identity. Develop and improve our services We use research data to improve our research tools and methods, which helps us ensure that we are giving you and our clients the best possible experience. Respond to you when you exercise any of your rights relating to the data we hold about you (more information about the rights you have over your data is set out below) We will use your account information and internal identifiers to identify the data that is relevant to your request and respond to you. Detect and prevent fraudulent activity We use your IP address and other device and browser metadata to identify behavior that may be contrary to our Terms and Conditions, and we sometimes repeat questions during surveys to check for inattention or other indicators of poor-quality responses. Perform sanctions checks We will securely share certain personal data with third parties that perform sanctions checks (searches of government or international body sanctions lists) to reduce the risk of money laundering, terrorist financing, corruption, and other financial crime arising from our activities. If you don’t want us to make use of your personal data in any of the ways described above, sharing your data with YouGov and using our services is not for you – you should unsubscribe here, or contact us and ask us to do that for you. We need to use your data in these basic ways to be able to give your opinions meaning in the world, and to conduct the research that allows us to exist as a business. Our use of personal data for advanced research and modelling In addition to the uses we describe above, provided you choose to participate in this way, we may also share your data, such as survey responses, with trusted partner organisations. By matching personal details (for example your name, email address and postcode or a unique identifier) or online identifiers (such as cookie IDs), our partners can use your data to: <ul> <li>Create and improve products and services, such as consumer segmentations, to help other organisations better understand the likely characteristics of their customers. and</li> <li>Create audiences for advertisers to target with more relevant communications and proposition. The advertising audiences are created by finding people in the population who have similar characteristics to you, via a process called lookalike modelling. We do not permit these partners to include the data they receive from us in the modelled audience, so you could only be included in an audience modelled from YouGov data if these partners already hold information about you.</li> </ul> You can find a list of the partners we work with in the Permissions page of your YouGov Account , and we will only share your data with these partners if you have given us your consent, which we may ask for in a survey. Even if you consent to us sharing your data in this way, you can change your mind at any time by clicking ‘Edit Settings’ under the ‘Uses of your data’ section on the Permission page in your YouGov Account. You have control over which partners we share your data with, and how they are able to use your data. Don’t forget to click ‘Save changes’ when you are done so that your choices are saved. YouGov complies with the Interactive Advertising Bureau’s (IAB) Transparency and Consent Framework 2.0 (TCF), both as a Vendor and as a Consent Management Platform. Our use of personal data to show you targeted advertising We think that online advertising could be much better. When you are a member of YouGov you’ll notice that some of our services will ask for your consent to show you personalised ads while you interact with us (for example, in our surveys or apps). If you agree, these ads will be personalised based on the profiling data you decide to share with us, and you will be able to withdraw your consent at any time. Because the advertising happens within the YouGov system (meaning you will only see the ads on YouGov’s sites), the data we use to tailor these adverts is never transferred to any third-party advertisers without additional permission from you.Who we may share your personal data withIn order to use your personal data in the ways described above, we may share it within YouGov, with trusted third parties who provide services to us, and on rare occasions with clients (but only if you have specifically agreed to that). Here is some more information about the types of organisation and what we may share with them: YouGov Group companies YouGov is a global organisation. This means that some of the personal data that we collect may be transferred to companies in the YouGov group that are in different countries. For example, when a client wants to carry out research in multiple countries, or our global data teams analyse data from across the world. Our clients While our business is built on providing clients with anonymised research insights, on occasion, our clients may ask to combine your research data with their own data to obtain even greater insights or to improve their products or services. In such cases you will be asked if you are willing to provide certain identifying data (such as your email address or a social media handle) to our clients to enable this. Whether you share this data or not is completely up to you. Our service providers We work with trusted service providers that carry out certain functions on our behalf so we can provide our services to you. These organisations process data on our behalf. They only have access to the personal data that they absolutely need to provide the specific service to us, and in all cases we have contractual safeguards in place to ensure that they do not disclose or use it for any other purposes. In some cases, these organisations (for example our payment processors) may need to process your personal data for their own specific purposes, for example to ensure they are compliant with regulations or laws governing their own sectors. Our service providers fall within the following categories: <ul> <li>Acquisition technology (helps us to attract people to join YouGov)</li> <li>Providers of cash payments, gift cards and other incentives (make it possible to pay or reward people at the appropriate time)</li> <li>Data collection technology (enables us to securely collect data submitted by research participants and others)</li> <li>Research technology (allows us to provide interesting and engaging research opportunities)</li> <li>Cloud &amp. physical data storage (data storage, which is managed by YouGov Services Limited)</li> <li>Data matching partners (that match our data to third-party data on our behalf)</li> <li>Web application firewall (protects web applications by filtering and monitoring HTTP traffic between a web application and the Internet)</li> <li>Communications platforms and technologies (enables us to communicate with our research participants and others)</li> <li>Online advertising (helps us to attract people to join YouGov)</li> </ul> Sanctions checks (reduces the risk of money laundering, terrorist financing, corruption, and other financial crime arising from our activities) Our segmentation partners Our segmentation partners create and sell consumer classifications that help companies understand the demographics, lifestyles, preferences and behaviours of consumers. This information is valuable to our clients, and if requested we will add this data to the insights we provide to them. To do this, we share certain personal data, such as your name, email address and postcode, so that our partners can match it against their own data and tell us which of their segments you belong to. As with our other service providers, we only share the personal data that our segmentation partners need to match our data to theirs, and we have contractual safeguards in place to ensure that they do not disclose or use the data for any other purposes. Our segmentation partners include: <ul> <li>Experian (from whom we receive Mosaic, FSS and Consumer View codes)</li> <li>Acxiom (from whom we receive Personicx codes)</li> </ul> CACI (from whom we receive Acorn and Fresco codes) Our acquisition partners If you decide to register with an organisation to receive opportunities from companies like YouGov, that organisation will pass your name and contact information to us so we can contact you about joining YouGov. We will pass back ‘referral IDs’ to these partners to track and improve their effectiveness and to enable us pay them based on how many of their leads join YouGov. Other companies that sell data As described above, we may purchase data from companies that sell certain types of data that is valuable to us. In some cases, we will pass personally identifiable information to these companies to enable them to match these data sets on our behalf, and pass that matched data back to us. As with our other service providers, we have contractual safeguards in place to ensure that these companies delete the data once the match has been completed and do not disclose or use the data for any other purpose. Other organisations These circumstances are unusual, but we may share personal data with other organisations if: <ul> <li>we have to share your information to comply with legal or regulatory requirements (or we reasonably believe that we need to disclose your information for such purposes);</li> <li>we need to share personal data in order to establish, exercise or defend our legal rights, including with our legal and other professional advisors;</li> <li>we restructure our business or if we buy or sell any business or assets we may share your data with the prospective buyer or seller;</li> </ul> all or substantially all of our company assets are acquired by another party, your data will be one of the transferred assetsTransferring personal data outside the EEAIf you are based in the European Economic Area (“EEA”), or Switzerland, we take all steps possible to ensure that your personal data remains within those areas. However, in some cases we need to share data with other YouGov group companies or third parties that are in countries outside those areas. These countries may not have similar data protection laws and so they may not protect the use of your personal information to the same extent. In these cases we put in place appropriate safeguards to make sure your personal data remains adequately protected. Specifically, we make use of one of the following: <ul> <li> Standard contractual clauses: we use standard contractual clauses for the transfer of personal data to organisations outside the EEA. These contractual commitments have been adopted by the European Commission and ensure adequate protection for personal data transferred to countries outside the EEA by binding recipients of personal data to certain data protection standards including obliging them to apply appropriate technical and security measures. We use standard contractual clauses when we transfer data to other YouGov Group companies and for transfers to recipients that are not located in a country covered by an adequacy decision (see below).</li> <li> Adequacy decisions: where the European Commission, or other relevant competent authority, has determined that a country outside the EEA or Switzerland offers an adequate level of data protection, personal data may be sent to that third country without implementing any other safeguards mentioned above. YouGov may rely on adequacy decisions when transferring data to companies based in countries where such assurances have been given.</li> </ul>How we store and protect your personal dataWe know how important it is to protect your personal data while we have it. This section describes some of the measures we take to ensure that it is kept secure We do everything we can to protect your personal data from loss or misuse, and from unauthorised access, disclosure, alteration and destruction. This section describes some of the measures we take to ensure that your personal data is secure: <ul> <li>We use data centres that have a high level of physical security measures to host and protect your data and our systems;</li> <li>We conduct independent penetration tests on an annual basis and are continuously scanning our systems and applications for vulnerabilities in our systems. if you ever think that you have found a security issue or vulnerability in one of our systems please let us know at security@yougov.com;</li> <li>We use encryption to secure your personal data whilst it is in transit using TLS and in storage using AES256 encryption;</li> <li>We allow access to attributable data (by which we mean data that directly identifies you) only to those YouGov employees and contractors who need it to carry out their job responsibilities, for example our support team to allow them to respond to you when you contact us;</li> <li>We make security the responsibility of all our employees and contractors and we train our staff to identify security risks and protect your data.</li> </ul> Our website may from time to time contain links to and from other websites. If you follow a link to any of those websites, please note that those websites ought to have their own privacy notices and that we do not accept any responsibility or liability for those websites. Please check those privacy notices before you submit your information to those websites.Emails and notificationsThis section explains the choices you have when it comes to emails and notifications we may send to you We may contact you by email, SMS and/or web and push notifications to – <ul> <li> Invite you to take part in research opportunities: if you register with YouGov, it is integral to your participation that we are able to send you emails and notifications inviting you to participate in research projects, which could be conducted online via survey, by downloading a mobile app, or in person.</li> <li> Tell you when your opinions have made the news: we use the information you give us when you take part in our research to write interesting articles that may be published on our website or included in news articles on third-party website, and we may email you to let you know when your opinions have featured in these articles.</li> <li> Encourage you to refer your friends and family to join YouGov: we’ll send you a unique link that you can pass on to friends and family.</li> </ul> For all the emails and notifications mentioned above, we rely on our legitimate interest in running our research operation – and ensuring that members are adequately informed about their account with us – as the legal grounds for this processing.Cookies and similar technologiesWe use “cookies” to improve your experience as you use our website and mobile apps. This section tells you about the cookies that we use, what they do and your choices when it comes to cookies Cookie List A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes: Strictly Necessary Cookies These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. &nbsp.  You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information. Strictly Necessary Cookies Cookie Subgroup Cookies Cookies used yougov.com incap_ses_, incap_ses_197_2240090, incap_ses_151_2240090, incap_ses_1185_2240090, visid_incap_ First Party account.yougov.com OptanonAlertBoxClosed, OptanonConsent, eupubconsent First Party yougov.co.uk incap_ses_ Third Party onetrust.com __cfduid Third Party Performance Cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. &nbsp.  All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. Performance Cookies Cookie Subgroup Cookies Cookies used .yougov.net _hjid First Party yougov.com _gid, _gat_UA-3409854-123, _ga, visid_incap_, _ga_35F1M2D7T5, visid_incap_2240090 First Party yougov.co.uk visid_incap_ Third Party Functional Cookies These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. &nbsp.  If you do not allow these cookies then some or all of these services may not function properly. Functional Cookies Cookie Subgroup Cookies Cookies used account.yougov.com ___utmvc First Party Survey cookies We use a first-party cookie called ‘pmx-tk’ to ensure that our survey system operates properly and allows us to provide a smooth survey experience for respondents. For example, if there is an interruption this cookie allows participants to resume a survey and to not be asked the same question twice. Because this cookie is vital for the operation of our survey system, we consider it to be ‘strictly necessary’ and therefore we will not ask for you consent before we use it. Partner cookies These cookies allow our partners to combine your data, such as your survey responses, with their own data using common online identifiers. Our partners use this data to create and improve their products and services, and to create audiences for advertisers to target with more relevant communications and propositions. <ul> <li>Eyeota</li> <li>mPlatform, part of GroupM</li> <li>Adform</li> <li>Semasio</li> </ul> You can find more information, including how you can opt-out of this activity, in the ‘Uses of personal data for advanced research and modelling’ section of this privacy notice.Your choices when it comes to cookies Managing cookies via your preferences When you accessed this website you were presented with an alert that offered you a choice about whether to accept or reject cookies, with the exception of strictly necessary cookies (which are outlined above). If we’ve asked for your consent in a survey to use Partner cookies, you can change your consent setting by accessing the Permissions section of your Account page. Managing cookies on your device You can also choose how web browser cookies are handled by your device via your browser settings. If you choose not to receive cookies at any time, websites may not function properly and certain services will not be provided. Each browser and device is different, so use the following links to find information on how to manage cookie settings on certain browsers via the following links: <ul> <li>Cookie settings in Chrome</li> <li>Cookie settings in Firefox</li> <li>Cookie settings in Internet Explorer</li> <li>Cookie settings in Safari</li> </ul>Your rightsThis section explains the rights that you have in relation to the personal data that we hold about you You have certain rights in relation to the personal data that we hold about you, which are designed to give you more choice and control over your personal data. These rights are explained below. Right What does this mean? The right to request access to personal data You can request confirmation that we are processing your personal data, and a copy of the data we hold about you and related information (including when you gave us permission to use your data). The right to request rectification of personal data You can ask us to correct any inaccurate data about you and to complete any incomplete data that we hold about you. The right to request erasure of personal data You can request that we delete the personal data we hold about you. Please note that by asking us to delete your personal data you will no longer be able to participate research opportunities. The right to withdraw consent Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent. The right to request a restriction on processing of personal data You can request that we restrict our use of your data to storage only, that we stop using it for all other purposes or that we retain data that was due for deletion. The right to object to the processing of personal data You can object to certain types of processing of your personal data in certain specific circumstances. The right of data portability Whenvever you have given us your consent to use your personal data, you have the right to receive a copy of your personal data in a structured and machine-readable format and, where possible, have this sent to another organisation. Automated decision making We do not envisage that any decisions that will have a legal or other significant effect on you will be taken about you using purely automated means, however we will update this notice if this position changes and notify you of those changes. Exercising your rights You can exercise any of these rights by using the contact details below. Once you have submitted your request, we may contact you to request further information to authenticate your identity (because we want to make sure it is actually you requesting your data) or to help us to respond to your request. Except in rare cases, we will respond to you within 1 month of receiving this information or, where no such information is required, after we have received full details of your request. While some rights apply generally, some are only available in certain circumstances, so if we feel that any right is not available to you we will let you know along with the reason for our decision. Email:your.rights@yougov.comMail: The Data Protection Officer YouGov Plc 50 Featherstone Street London EC1Y 8RT United Kingdom Lodging a complaint with a regulator You have the right to lodge a complaint with a data protection regulator in Europe, in particular in a country you work or live, where your legal rights have been infringed or where your personal information has or is being used in a way that you believe does not comply with data. The contact details for the Information Commissioner’s Office (“ICO”), the UK’s independent regulatory body that upholds information rights, are available on their website, which also contains details on how to make a complaint. However, we encourage you to contact us before making any complaint and we will seek to resolve any issues or concerns you may have.How to contact usIf you have questions about this notice, or about how we collect, store and use personal data, you can contact our Data Protection Officer (or our EU Representative, if you are in the European Union at dataprotection.eu@yougov.com) Email:dataprotection@yougov.comMail: The Data Protection Officer YouGov Plc 50 Featherstone Street London EC1Y 8RT United Kingdom If you would exercise any of the rights described in the Your rights section of this privacy notice, you can contact us – Email:your.rights@yougov.comMail: The Data Protection Officer YouGov Plc 50 Featherstone Street London EC1Y 8RT United Kingdom If you have any questions, concerns or feedback of a more general nature, please contact us at https://yougov.zendesk.com/hc/en-gb/requests/new. Updates to this notice This notice was last updated on the date that appears at the beginning of the notice. While we reserve the right to change this notice at any time, if any material changes are made we will let you know via email or any other appropriate means to give you the opportunity to review the changes before they become effective. If you object to any future changes, you may unsubscribe by going to your Account page and clicking ‘unsubscribe’, or request deletion of your account by emailing your.rights@yougov.com.