By matching <i>personal details</i> (for example your name, email address and postcode or a unique identifier) or <i>online identifiers</i> (such as cookie IDs), our partners can use your data to:</p> <ul> <li>Create and improve products and services, such as consumer segmentations, to help other organisations better understand the likely characteristics of their customers. and</li> <li>Create audiences for advertisers to target with more relevant communications and proposition.