<i>Our use of personal data to show you targeted advertising</i> </b> </p> <p>We think that online advertising could be much better. When you are a member of YouGov you’ll notice that some of our services will ask for your <b>consent</b> to show you personalised ads while you interact with us (for example, in our surveys or apps).</p> <p>If you agree, these ads will be personalised based on the profiling data you decide to share with us, and you will be able to withdraw your consent at any time.