The data retention period is kept to the minimum necessary for fulfilling its purposes


Service: Smartmessages
Status: PENDING
Changes: 0
Source: link
Author: docbot (21032) Bot


Though it is not covered by article 9 anyway, we do not store data on gender.</p> Data retention <p>We hold subscriber data for as long as subscriptions remain active. If open and click activity is recorded (see Do Not Track), that data is kept for 6 months, and is then deleted and only appears in aggregated statistics. We may use a lack of recorded activity to automatically delete subscriber data so that we do not retain it for longer than is necessary or relevant. </p> <p>Data relating to subscribers that request a subscription but do not complete an opt-in confirmation is deleted after 1 week.</p> <p>
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