2. USE OF INFORMATION Purposes of the use of Information <p>The Company may use information from Users for the following purposes:</p> <ul> <li>to deliver the Services, which may include the creation of Your account, the display of Your profile or Your content, or if applicable the upgrading of Your account to a paid account, </li> <li>to operate and improve the Services by providing you with more effective customer service, making the Services easier to use by eliminating the need for you to enter the same information repeatedly. performing research and analysis aimed at improving the Services, or other products and technologies of the Company. automatically updating the Services. diagnosing or fixing problems with the Services, </li> <li>to conduct analysis or research on the Services or any topics related to it, for business operations or scientific purposes, </li> <li>to communicate with you, especially through the sending of welcome emails, information on technical service issues, security announcements, information of new services available, legal notices, response to your requests, or any other information that we think might interest or be relevant to you, </li> <li>to ensure and maintain security on our Services or Website, which may include detecting, preventing, investigating or otherwise addressing fraud or security issues, </li> <li>to protect against harm to the rights, property or safety of the Company, our Users, yourself or the public, </li> <li>to enforce any applicable terms of service or agreement, including investigations of potential violations thereof, </li> <li>to comply with any applicable law, regulation, legal process or governmental requests.</li> </ul> B. Grounds for the use of Information <p>Pursuant to applicable data protection laws, and especially the European Union’s General Data Protection Regulation (EU) 2016/679 (the “GDPR”), Hugging Face remains under an obligation to notify the Users about the legal basis on which their Personal Information is processed. </p> <p> <b>