When we automatically collect information, we go to great lengths to make sure that Non-Personal Information remains anonymous, as further described below.</p>How We Use the Data<p>WOT uses the information collected from or about our users for analytical, operational and business purposes in the following ways:</p> <ul> <li> <p> to provide and operate the WOT Services for our community of users, including the display of safety and reputation data about websites you visit;</p> </li> <li> <p> to further develop and improve the functionality and features of the WOT Services;</p> </li> <li> <p>