With regard to advertising, selected third parties and us may <em>use precise geolocation data</em> and <em>actively scan device characteristics for identification purposes</em> in order to <em>store and/or access information on a device</em> and process personal data such as your usage data, for the following purposes: <em>personalized ads and content, ads and content evaluation, audience observations, and product development<em>.</em> </em> </p>