We may use Aggregated Anonymous Information for the following purposes collected from our Site or our Services: </li> <ul> <li>improve the services we provide through the Site and the Services and customize the user experience, such as by providing targeted useful features and promotions based on the type of services you seek. </li> <li> aggregate the information collected via Cookies and similar technologies to use in statistical analysis to help us track trends, evaluate the effectiveness of our ads and analyse patterns. </li> </ul> </ul>