Our clients may use their Platform Data to create interest profiles about you.</li> <li>Frequency Capping: Limiting the number of times you see an ad so you don’t see the same ad or type of ad too many times</li> <li>Showing Ads in Sequence: Showing you ads in a particular order to provide a better user experience</li> <li>Geo-Targeting: Customizing ads shown to you based on your current or prior location</li> <li>Contextual Ads: Showing ads to you based on the content you are viewing</li> <li>