based on demographic and/or behavioural data and use this to, (1) target our advertising to cookie-ed users on third party websites and Universal Music websites, and (2) use that data to allow targeted third party advertising to categorised cookie-ed users either in respect of advertising placement UMG has bought/placed and targeted to users on behalf of third parties or in respect of advertising bought/placed by third parties and targeted to cookie pools UMG has "sold" to these third parties.</p> <p>Some of our Sites may use Google AdSense to publish advertisements, including information about your demographics and interests.