TPAAPs may use the information stored by the cookies to, among other things, evaluate your use of a website, prepare reports of website activities for website operators, including us, on the performance of advertising campaigns, other services associated with the website and Internet usage, to serve ads based on past visits to our Products, analytics and optimization on the use of our Products, order fulfillment and other user requests, fraud prevention, Products improvement and user surveys, attribution, and communications with our users. The information tracked and stored by the cookies enables TPAAPs to optimize and serve interest-based ads to Magoosh’s users on third-party websites and mobile apps.