To provide, personalize, and improve your experience with the Spotify Service and other services and products provided by Spotify, for example by providing customized, personalized, or localized content, recommendations, features, and advertising on or outside of the Spotify Service (including for third party products and services).

Spotify may use the information they collect to provide, personalize, and improve your experience; provide customized or localized content and advertising; make sure the Service and products are functioning properly; analyze your use of the Service; communication with you (including promotional emails or messages); promote the Service; and finally, to enforce their Privacy Policy.