We use your information for a variety of business purposes, including to:</p> <p> <b>Fulfil our contract with you and provide you with our Services, such as:</b> </p> <ul> <li>Managing your information and accounts;</li> <li>Providing access to certain areas, functionalities, and features of our Services;</li> <li>Communicating with you about your account, activities on our Services and policy changes;</li> <li>Undertaking activities to verify or maintain the quality or safety of a service or device;</li> <li>Processing your financial information and other payment methods for products or Services purchased;</li> <li>Providing advertising, analytics and marketing services;</li> <li>Providing Services on behalf of our users, such as maintaining or servicing accounts, providing user service, and verifying user information;</li> <li>Processing applications and transactions. and</li> <li>Allowing you to register for events.</li> </ul> <p> <b>Analyze and improve our Services pursuant to our legitimate interest, such as:</b> </p> <ul> <li>Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for that activity;</li> <li>Measuring interest and engagement in our Services and short-term, transient use, such as contextual customization of ads;</li> <li>Undertaking research for technological development and demonstration;</li> <li>Researching and developing products, services, marketing or security procedures to improve their performance, resilience, reliability or efficiency;</li> <li>Improving, upgrading or enhancing our Services;</li> <li>Developing new products and Services;</li> <li>Ensuring internal quality control;</li> <li>Verifying your identity and preventing fraud;</li> <li>Debugging to identify and repair errors that impair existing intended functionality;</li> <li>Enforcing our terms and policies. and</li> <li>Complying with our legal obligations, protecting your vital interest, or as may be required for the public good.</li> </ul> <p> <b>Provide you with additional content and Services, such as:</b> </p> <ul> <li>Furnishing you with customized materials about offers, products, and Services that may be of interest, including new content or Services;</li> <li>Auditing relating to interactions, transactions and other compliance activities. and</li> <li>Other purposes you consent to, are notified of, or are disclosed when you provide personal information.