QUAKE LIVE makes extensive use of advertisement serving technology, which enables advertising to be temporarily uploaded into the Game or Website on your PC, and displayed while you play online or browse the Website.  </p> <p>Similarly, and to the extent that we use other advertisers, those companies may place cookies on the browsers of visitors to the Website, collect information regarding your activities online, including the sites you visit, and/or log information that is needed to measure presentation of, and serve advertising to the appropriate geographic region, and to the correct location within the game.  Collected data may include IP address or player’s user name, in-game location, length of time an advertisement was visible, size of advertisement, and angle of view.  You may be assigned an ID number, which may be stored on your PC, and used by other advertisers to calculate the number of unique and repeat views of dynamic web, video and/or in-game advertising.  The ID number is not associated with any personal data, and no logged information is used to personally identify you.