The Privacy Policy States that 'We may use the information we collect under this policy to fulfill product orders; to fulfill your requests (such as contact us, click to chat, email a friend, coming soon product alert, wish list or sending a post card); to contact you or the product recipient(s) in the event of order or delivery difficulties; to serve site content; to send marketing communications regarding our products, services, and promotions to you; to analyze your activity with us, including interaction with our Websites/emails, the effectiveness of our advertising, and your purchases; to personalize our communications to you; to respond to your inquiries and other communications; to update information maintained in your online account; to conduct surveys, sweepstakes or contests; to develop our products, services, and Websites; to comply with our legal obligations; and to consider you for employment. In addition, the information collected in the Online Store will be used for these same marketing communications about our products, services, and Websites. Abercrombie & Fitch uses the information collected on its Social Media Pages to send communications regarding our products, services, and promotions; to respond to your inquiries; to conduct surveys, sweepstakes or contests; to analyze your activity on our Social Media Pages, and to develop our products and services; replying to an email requesting information from you.'