We collect personal information about your customers that you share with us or that customers provide while shopping or during checkout.</p> <ul> <li>We use this information to provide you with our Services and so that you can process orders and better serve your customers.</li> </ul> </li> <li> <p>Where we need to verify your identity (for example, if there are concerns around identity theft, or if you call into support and we need to authenticate your account), we may request that you provide us with government-issued identification information.</p> </li> <li> <p>We use some of the personal information you provide us to conduct some level of automated decision-making -- for example, we use certain personal information to help us screen accounts for risk or fraud concerns.</p> </li> <li> <p>We will also use personal information in other cases where you have given us your express permission.