To determine the appropriate retention period, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether those purposes can be achieved through other means, as well as applicable legal requirements. </p> <p> 10. Use of cookies and similar technologies. We use cookies and similar technologies to help personalize your experience by helping save your settings and customizations across visits, and providing you personalized content and advertisements. </p> <p>