<p>To help us select which ads to show you on behalf of advertisers, as ads are more effective when they are shown to people who are likely to be interested in the product or service advertised. This includes personal data you choose to provide to us (e.g. age and gender) and make available to us when you interact with the Platform (e.g. by listening, liking or creating playlists), as well as device information and general location data.