We may combine information from any of the sources explained in the “Information That We Collect or Receive” section of this Privacy Policy. For example, we may process together information we have collected from you, your visits to our website, your device gameplay history, etc., for the purposes explained in this Privacy Policy.</p> <h2 id="services">Services</h2> <p>We may use your information to operate our Services. We may also personalize the services we provide to you based on the information we have collected about you (for instance, we may use your IP address to display content relevant for your area). And, to enable accessibility settings functions (for you, or other users), we may convert your voice data to text.</p> <h2 id="development">Development</h2> <p>We use the information we collect to understand, improve and enhance our existing Services, your experiences with them, and our business operations, and to develop new ones. For example, we may use the information to develop and optimize user interfaces or game performance.</p> <h2 id="moderationandsafety">Moderation and Safety</h2> <p>We cannot monitor the whole of PlayStation and make no commitment to do so. However, we reserve the right in our sole discretion to monitor (including through the use of technology that automatically detects images, text, and URLs that breach our Terms of Service) and record your online activity and communication throughout PlayStation and to remove and/or delete any content. We may use the information we collect (as described above) to detect breaches and enforce our PlayStationTerms of Service, Software Usage Terms, System Software License Agreements, any other terms of service you have agreed to and any rules or codes of conduct applicable to your use of PlayStation.</p> <h2 id="marketingandadvertising">Marketing and Advertising</h2> <p>We may target and personalize our marketing communications, purchase recommendations and advertisements that we display on our and third-party websites and services based on the information we have collected about you.