Development of statistics or satisfaction and market studies; obtaining profiles and personalisation of commercial actions; data segmentation and filtering: OUIGO informs that profiles will be drawn up based on the following criteria: personal characteristics, cultural leisure, recreational leisure, hobbies, travel (means of transport used, cities visited, types of accommodation used), browsing data and postcode. Both the activities carried out and the frequency with which they are carried out will be analysed. The consequence of profiling will be the personalisation of the commercial actions addressed to the customer.