We may use the information we have collected in:</p> <p>•&nbsp; Measuring the performance of advertising campaigns and/or sponsored GIFs/Videos, whether displayed within our Services or through third party publishers, web sites, mobile applications, and other properties;&nbsp;&nbsp;</p> <p>•&nbsp; Limiting the number of times a specific advertisement is presented to the same browser or mobile device (frequency capping);&nbsp;</p> <p>•&nbsp; Creating customized performance reports (for example, how well a particular advertisement or sponsored GIF/Video is performing in a particular geographic region or among a particular demographic); and</p> <p>•&nbsp; Improving the targeting or relevance of advertising and/or sponsored GIFs/Videos to users; and</p> <p>•&nbsp; Providing non-personally identifiable information to our advertisers or content sponsors to report to them with respect any of the foregoing.