| <strong>We may collect:</strong> | <strong>Why we collect it and how we use it:</strong> | | Your device’s App identifier (We generate and store a unique identifier for the App on your device when you first use an App on your device) | • To provide App updates<br><br>• To provide support to you<br><br>• To optimize the results of your searches for content using the App<br><br>• To calculate statistics such as the number of unique devices using our Apps and other Services<br><br>• As indicated in the section below titled “Use of Information in Advertising” | | Your IP address | •To return the results of your searches of our Content library using the App<br><br>• To manage our Services and protect them from security threats<br><br>• To provide localized search results and localized notifications and content<br><br>• As indicated in the section below titled “Use of Information in Advertising” | | A history of the Content viewed in our Content library, associated with the IP address requesting such Content | • To optimize the results of your searches for content using the App<br><br>• To be able to notify you about content in which you may be interested<br><br>• To manage our Apps, and services, to improve our products and services and to create new products and services<br><br>• Aggregated with other similar data to calculate statistics<br><br>• As indicated in the section below titled “Use of Information in Advertising” | | A history of the search terms you enter | • To optimize the results of your searches for content using the App<br><br>• To be able to notify you about content in which you may be interested<br><br>• To manage our Apps, and services, to improve our products and services and to create new products and services<br><br>• Aggregated with other similar data to calculate statistics<br><br>• As indicated in the section below titled “Use of Information in Advertising” | | Information about the operation and use of the Apps, such as:<br><br>• Information about your use of the App, such as the number of images or videos on which the App acts, search terms you enter into the App, categories of content you share with the App<br><br>• Information about actions you perform in the App, including analyzing your interaction with the user interface, timing and statistics of functions performed by the App&nbsp;<br><br>• Error and diagnostic information about the App and your device | • To provide support to you.<br><br>• To optimize the results of your searches for Content using the App<br><br>• Aggregated with other similar data to manage our Apps, and services, to improve our products and services and to create new products and services<br><br>• Aggregated with other similar data to calculate statistics<br><br>• As indicated in the section below titled “Use of Information in Advertising” |