We process your personal data for different purposes depending on how you use our Services. Below is an overview of what personal data we process and why.</p> <p>To be able to fulfill our User Agreement <a href="https://legal.paradoxplaza.com/eula?locale=en">https://legal.paradoxplaza.com/eula?locale=en</a>, we may process your data as necessary to: - enable you to access the Services; - troubleshoot and correct errors and bugs in the Services; - safeguard our Services; - operate and maintain our Services, for example by making sure that they function as intended; and - enforce the terms and conditions of our User Agreement.</p> <p>Based on our legitimate interest to provide our Services as intended, reach business and marketing related insights, and improve our Services, we may process your data to: - measure and analyze the use of our Services and data we collect through our Services, for example to identify the number of players, trends or other insights; - understand the effectiveness of our marketing campaigns and inform future marketing campaigns; - analyze how ownership of our Games affects purchase behavior; - perform A/B testing; and - improve our Services, for example identify if certain gameplay moments are too easy or too difficult, and to develop new Services, for example, to identify what content a new DLC should have.</p> <p>Based on your consent, we may process your personal data to: - send emails with news, offers and information about our Services; - provide you with targeted advertisements via our advertising partners; - connect your Paradox account with your other gaming accounts; - provide customer support; - enable multiplayer; and - improve our Services and marketing and/or for statistical purposes, based on the information you provide in surveys from us.</p> <p>Where the law does not require your consent, we may process your personal data for marketing purposes based on our legitimate interest to market our Services.