The purpose of our use of Google Analytics is to analyse your user interactions on our website and to improve our offering and make it more interesting for you as a user based on the statistics and reports obtained.</p> <p>Google Analytics uses cookies to enable an analysis of your use of the website. During your visit to our website, the following data, among other things, is transmitted to Google and, if necessary, also to Google servers in the USA: pages accessed, your behaviour on the pages (e.g. length of stay, clicks, scroll depth), your approximate location (country and city), your IP address, technical information such as browser, internet provider, device and screen resolution, the source of your visit (i.e. which website or advertising medium brought you to us) and a randomly generated user ID.