We use the personal data we collect to:&nbsp;</p> <ul> <li><strong>Perform and personalize the Services.</strong> We use your personal data to provide you the Evernote Service, including to process transactions with you. We use a number of technologies to help you get the most out of the Evernote Service. Our systems automatically analyze your data to power Evernote features and to continually improve the Evernote Service for you in a way that does not require anyone to look at your Content. This may include, for example:<br /> - Making sure you find what you’re looking for when you search your account.<br /> - Showing you information most relevant to how you are or could be using the Evernote Service at a specific time or location.<br /> - Suggesting actions for you to take based on information you’ve stored.<br /> - Suggesting Evernote Service features or products to you that we think will help you get the most out of the Evernote Service.<br /> - For Evernote Enterprise users, recommending people for you to collaborate with.<br /> These activities are based on the contract we have with you (Article 6.1.b GDPR).</li>