| <strong>Personal identifiers:</strong> name or alias used; email address; telephone numbers; username and password; information related to customer reviews; IP address; mobile advertising ID, mobile push token; identifiers relating to chess services including USCF or FIDE ID numbers and titles; social media handles <br> <br><strong>Commercial and financial information:</strong> information about patterns of usage and order history; information about interactions with the Sites; information about Services and Products accessed, considered, or purchased and prizes redeemed and prizes; interactions with other members, friends and coaches on the Services; player-related information including data about contribution points, rating levels or points, OTB rating, awards achieved, membership in our clubs, penalties or suspensions, complaints received; data regarding blogs maintained on Chess.com and elsewhere; language preferences on our Sites <br> <br><strong>Internet or other electronic activity:</strong> Usage Data as described above <br> <br><strong>Inferences drawn from personal information we collect</strong> | <strong>Advertising and Marketing:</strong> To deliver advertising to you based on your visits to the Services and other information. To provide you with marketing communications <br> <br>To measure the effectiveness of our advertising. |