| <strong>Additional information on purposes of use</strong> | | <strong>Provide the Versant Services, for example:</strong><br><br>* responding to your requests or inquiries, including technical support<br>* fulfilling orders you have placed<br>* sending you service-related communications<br>* authenticating you or verifying your identity<br>* providing ticketing, payment services, mapping guidance, and offers<br>* displaying content you generate, such as video and comments<br>* carrying out research and analytics for uses including improving our Services and developing new ones<br>* processing your information for promotional campaigns such as sweepstakes and contests, and for surveys, online, and offline panels and focus groups | | <strong>Personalize the experience on Versant and other services, for example:</strong><br><br>* providing you with customized product experience, including personalized newsletters, viewing and other content recommendations from Versant, our partners and other organizations (such as&nbsp;<a href="https://www.versantprivacy.com/privacy#accordionheader2">Data Partners</a>)<br>* creating and updating profiles and audience segments that can be used by Versant or others for analytics, interested-based advertising and marketing for the benefit of Versant and other advertisers on the Versant Services as well as third party services including but not limited to, television, third party services and platforms, mobile apps and/or websites, connected devices, and offline<br>* using inferences about your preferences and interests for any and all of the above purposes |