ToS;DR

Tracking pixels are used in service-to-user communication


Service: Bank of Montreal (BMO)
Status: APPROVED
Case: Tracking pixels are used in service-to-user communication
Changes: 4
Source: link
Author: vfvv Lv. 12


The digital privacy ploicy states: "Pixels: Our emails may contain a single, campaign-unique “web beacon pixel” to tell us whether our emails have been opened and, combined with other technology, verify any selection on the links within our email(s). We may use this information for determining which of our emails are more interesting to you and to query whether users who do not open our emails wish to continue receiving them. The pixel is deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, please select to receive emails from us in plain text rather than HTMLH T M L, choose not to select links that we send you, or unsubscribe from the receipt of our emails. Pixel-related information may be connected to your personal identity."


Comments:
On 2026-05-28 08:38:13 UTC, Dr_Jeff Lv. 77 Staff wrote:

changes-requested: Please change to Case 217: https://edit.tosdr.org/cases/217

On 2026-05-28 14:48:41 UTC, vfvv Lv. 12 wrote:

point updated without comment

On 2026-05-30 22:58:39 UTC, Dr_Jeff Lv. 77 Staff wrote:

APPROVED
No comment given



We track editorial changes to analyses and updates to a point's status and display the previous versions here as part of an effort to promote transparency regarding our curation process.

Version 4: 2026-05-30 22:58:39 UTC by Dr_Jeff 20149 Lv. 77
Analysis updated

Previous Status: PENDING

Updated Status: APPROVED

Version 3: 2026-05-28 14:48:41 UTC by vfvv 42067 Lv. 12
Analysis updated

Previous Title: You are tracked via web beacons, tracking pixels, browser fingerprinting, and/or device fingerprinting

Updated Title: Tracking pixels are used in service-to-user communication

Previous Status: CHANGES REQUESTED

Updated Status: PENDING

Version 2: 2026-05-28 08:38:13 UTC by Dr_Jeff 20149 Lv. 77
Analysis updated

Previous Status: PENDING

Updated Status: CHANGES REQUESTED

Version 1: 2026-05-26 02:43:08 UTC by vfvv 42067 Lv. 12
Analysis created

Title: You are tracked via web beacons, tracking pixels, browser fingerprinting, and/or device fingerprinting

Analysis: The digital privacy ploicy states: "Pixels: Our emails may contain a single, campaign-unique “web beacon pixel” to tell us whether our emails have been opened and, combined with other technology, verify any selection on the links within our email(s). We may use this information for determining which of our emails are more interesting to you and to query whether users who do not open our emails wish to continue receiving them. The pixel is deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, please select to receive emails from us in plain text rather than HTMLH T M L, choose not to select links that we send you, or unsubscribe from the receipt of our emails. Pixel-related information may be connected to your personal identity."

Status: PENDING