We process certain types of personal information when you access or use our Services, including to:</li> </ol> <ul> <li>process, or facilitate requests for, purchases of our products;</li> <li>register, administer or verify your loyalty programs such as SmartRewards;</li> <li>administer other rewards or promotional programs;</li> <li>support your interactions with us;</li> <li>diagnose, repair, and track service and quality issues; facilitate an order, return, or exchange; provide requested information; communicate with you about your loyalty program account, your SmartRewards account, or our data practices; install and configure changes and updates to programs and technologies related to interactions with us; authenticate those who interact with us; or to respond to your requests, complaints, and inquiries.<ol> <li><strong>For Our Internal Research, Development and Improvement of Our Products and Services.</strong> We make it a priority to ensure that our products and services meet and exceed your expectations, including continually improving and expanding our Site, Apps, products/services.