"- Provide a Service or feature you request, such as to respond to your request, questions and instructions made through Services; - Conduct surveys and analyses necessary for improving the Service; - Processing payment and billing when a user purchases a product or uses a Service which is not free; - Provide you with tailored functions such as recommendation based on your most visited webpages and additional content tailored to your interests via the Interest tab; - Send you a communication via email or in-product notifications (e.g., pop-up notification, push notification) in relation to our Services as controlled by your communication preferences; - Deliver prizes or rewards to event winners or participants - Identify and authenticate you so you may use certain Services; and - Respond to your inquiries and send users important notifications when necessary. -Conduct surveys and analyses necessary for improving the Service; - Provide you with tailored functions such as recommendations based on your most visited webpages and additional content tailored to your interests via the Interest tab; - Send you a communication via email or in-product notifications (e.g., pop-up notification, push notification) in relation to our Services as controlled by your communication preferences; - Protect against, identify and prevent fraud and other criminal activity, claims and other liabilities; - Ensure and monitor the effectiveness and availability of the services to improve performance of the website and the application; - Generate statistical data pertaining to usage of the services; and - Comply with and enforce relevant industry standards and our policies, including this Privacy Policy - Place cookies and use similar technologies in accordance with our Cookies Policy and the information provided to you when those technologies are used; - Send you communications related to service updates, news, and events by email. - Comply with and enforce applicable law requirements; - Respond to requests from government or law enforcement"