Asana uses your information to operate our products and services, communicate with you, process transactions when you change Asana plans, for security and fraud prevention, and to comply with the law. Specifically, we may process your information to:</p> <p><strong>Provide services to you and operate our business</strong></p> <ul> <li><p>Maintain, provide, and improve our products and services including our AI features</p></li> <li><p>Suggest <a href="https://help.asana.com/hc/en-us/categories/13974184441243-Help-Center-">Asana Help Center</a> articles that may be relevant to you</p></li> <li><p>Help us better understand user interests and needs, and customize Asana for you</p></li> <li><p>Analyze and research how you interact with our websites and applications</p></li> <li><p>Store data locally on your device to help our product operate more efficiently</p></li> <li><p>Store and process chat transcripts of conversations with AI chatbots for staff training and quality assurance purposes to help us improve our service and customer support</p></li> <li><p>Protect Asana and you, for example:</p> <ul> <li><p>Securing our systems and products against fraud or unauthorized activity</p></li> <li><p>Identifying, troubleshooting, and fixing bugs and errors</p></li> <li><p>Complying with global laws and regulations</p></li></ul></li> <li><p>Investigate in good faith alleged violations of our <a href="https://asana.com/terms/terms-of-service">User Terms of Service,</a> <a href="https://asana.com/terms/subscriber-terms">Subscriber Terms</a> or the terms of any other agreement you have with us</p></li> <li><p>Comply in good faith with a valid legal subpoena, request, or other lawful process that meets the requirements of our <a href="https://asana.com/terms/law-enforcement-guidelines">Law Enforcement Guidelines</a> or that we otherwise determine is necessary to respond to</p></li> <li><p>If you use Asana as part of an organization like a company or academic institution, Asana will process your information as required by our contract with your organization or academic institution.