Targeting advertisements to you or your device,</strong> including through <a href="#s5"><strong>Interest-Based Advertising</strong></a> and to otherwise assist us in determining relevant advertising.</p></li> <li><p><strong>Ad measurement, attribution, and other ad administration,</strong> including to determine the success of our advertising campaigns and to help us determine where to place our ads, including ads placed on other websites and services.</p></li>