We use your personal information to operate, provide, develop, and improve the products and services that we offer our customers. These purposes include:</p> <ul> <li><strong>Purchase and delivery of products and services.</strong> We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.</li> <li><strong>Provide, troubleshoot, and improve Amazon Services.</strong> We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Amazon Services.</li> <li><strong>Recommendations and personalization.</strong> We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalize your experience with Amazon Services.</li>