<p><strong>3.6</strong> We may “enrich” the data that we hold about our users for data-led targeted advertising for our clients. Data enrichment works by sharing your pseudonymised personal data with a trusted third-party platform so that they can enrich this data with personal data that has been obtained via various sources including data that is publicly available and data shared with them by other companies. This type of sharing enables advertisers to target specific audiences within our users that fall into defined segments or categories. Advertisers will have no access to any of our users’ data as part of this process.