When necessary for our <strong>legitimate interests</strong> and those of third parties, including to:<br> * <strong>Provide, maintain, and improve services to meet the needs of our users.</strong> For example, informing you about our services, such as to let you know about upcoming changes or improvements to our services.<br> * <strong>Marketing to inform users about our services.</strong> For example, emailing users of Photos about a printing promotion.