We use automated systems that analyze your content to provide you with things like customized search results, personalized ads, or other features tailored to how you use our services. And we analyze your content to help us <a href="https://policies.google.com/privacy#footnote-detect-abuse">detect abuse</a> such as spam, malware, and illegal content. We also use <a href="https://policies.google.com/privacy#footnote-algorithm">algorithms</a> to recognize patterns in data.