The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (collectively, the “CCPA” or the “Act”) confers privacy rights on California consumers and imposes corresponding obligations on businesses subject to the Act as described in this Section.</p> <p>The following is intended to explain a consumer’s rights and the obligations Acxiom has under the CCPA. Note: Acxiom employees in California should refer to the Privacy Notice in their Associate Handbook. </p> <p>