For testing, research analysis, and product development, including to develop and improve the Sites and Services;</li> <li>Initiate, assess, develop, maintain, or expand a business relationship, including negotiating, contracting, and fulfilling obligations under contracts;</li> <li>Manage a database of email information, phone information or other information and send transactional communications (such as requests for information, responses to requests for information, orders, confirmations, training, and service updates);</li> <li>