<em>D. For Legitimate Business Interests</em> </strong> <br>&nbsp;We use data relating to your use of and interaction with the Site and the Services, including information that we receive through cookies and similar technologies, for certain legitimate business interests, which are the following:</p> <ul> <li>to provide, administer, and support the Site and the Services;</li> <li>to personalize and improve your access to and use of the Site and the Service (including to increase our Services’s functionality, product features, and user-friendliness);</li> <li>to verify Users have the authorization needed for the Services to process their requests;</li> <li>to inform our marketing strategy and personalize our communications with you (including providing or offering software updates, information on our features and other marketing and service-related announcements relevant to the content and features you engage with);</li> <li>to conduct analytics and report on industry trends on content usage and performance;</li> <li>to meet our corporate and social responsibility objectives;</li> <li>if you ask us to delete your data or to be removed from our marketing lists and we are required to fulfil your request, we will keep basic data to identify you and prevent further unwanted processing.