<em>Business</em> </strong> <strong> <em> analytics and improvements</em> </strong> </p> <ul> <li> <p> <strong> <em> </em> </strong>for business analytics, statistical or scientific purposes (including for improving PMI products, services, outlets that sell PMI products, events, digital PMI touchpoints and the information that we (or our affiliates) provide to our customers)</p> </li> </ul> <p> This will typically be a combination of information that you provide to us (such as information from your communications with PMI touchpoints. or demographic information, e.g. your age, gender and the city where you live).