E.g., we may use information we collect - </p> <ol> <li>– to provide our Services or information you request as well as to process and complete any transactions;</li> <li>– to respond to your submissions, questions, comments, requests and complaints as well as to provide customer service;</li> <li> – to monitor and analyze the Project’s use and trends or to personalize and improve the Project or user experience on our web sites, such as providing ads, Content or features that match their profiles or interests as well as to increase the Project’s functionality and user friendliness. </li> <li>