We use your personal information to:</p> <ul> <li> <p>provide, operate, maintain, and improve the Service;</p> </li> <li> <p>communicate with you regarding the Service if you are a Customer, including by sending you Service announcements, technical notices, updates, security alerts, and support and administrative messages;</p> </li> <li> <p>process your Service subscription transactions and process your related payments:</p> </li> <li> <p>understand your needs and interests, and personalize your experience with the Service.