We may collect Identifying Information from you when you visit and use our websites and other technology, order our products or services, communicate with us by mail, phone or email, and/or fill out requests for information through our advertisements, surveys or promotions. We also may receive Identifying Information from third parties that are authorized to provide us with such information. We use Identifying Information to better serve our customers by making their interactions with us more relevant and enjoyable. We do so by responding to and fulfilling your requests, improving our services, customizing your interactions with us, and communicating with you for marketing and other purposes. For example, we may use Identifying Information to provide you with special offers, notify you of new products, provide customer service, and follow up with you regarding your needs and requests.