In addition, we collect information about your web browsing and app usage, such as the date and time you visited one of our partner’s websites or apps, pages of such websites or apps that you visit, the names or types of mobile apps that you visit, and other data such as page visits, ads shown, ads clicked and conversions over multiple non-affiliated websites and mobile apps for the purpose of creating interest segments to tailor advertising and content is sometimes referred to as “Interest Based Advertising” or “IBA.” We engage in IBA via the Platform. Where we are able to infer within a reasonable probability that a particular computer or device belongs to the same user or household as another computer or device, we may link those computers and/or devices with each other. Where we are able to make such inferences, we may use this information to deliver targeted ads across multiple computers or devices. This is sometimes referred to as cross-device advertising, and we generally don’t conduct cross-device advertising on computers or devices located in the EU.