This combination of data enables us to see users’ and Guests’ web activity on Venus websites, app activity on Venus apps, and interactions with our online and mobile advertisements, to create a single set of information from all of the various contexts with which we or our partners interact with you, and to understand how well Venus’s advertisements perform in terms of translating to transactions online, in app, and on Venus’s phones. It also helps us improve our users’ and Guests’ experience by delivering more personalized advertising, including email advertising, social media advertising, and paid search advertising, and helps us create more personalized online and in-app experiences. </p> Cross-Device <p> We may also link your various devices so that content you see on one device can result in relevant advertising on another device.