This is done in order to analyse how you and other people use our digital services in detail and, where you have opted to receive such communications, to send you email and other communications that might be of interest to you. This information may also be used to provide personalised services or content suggestions based on your previous use of our digital services, and to show you promotions for ABC content on third party digital services as well as ABC digital services. . The combined information may include information that is collected about your use of our digital services while you are not signed in, and information that was collected before you registered or signed in.