Web beacons also enable our digital marketing partners to serve targeted advertisements to you when you visit other websites, and to view, edit or set their own cookies on your browser, just as if you had requested a web page from their site.<br> <br>We do not provide Personal Information to any digital marketing partners for use outside of the Petal Services. We may use analytics service providers to analyze how you interact and engage with the Petal Services and our advertisements, so we can learn and make enhancements to offer you a better experience. Some of these entities may use cookies, web beacons and other technologies to collect information about your use of the Petal Services and other websites, which may include tracking activity across time and unaffiliated properties, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. Information from analytics service providers may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests in the Petal Services and other websites and better understand your online activity. For example, Google, Inc. (“Google”) uses cookies in connection with its Google Analytics services.