We may share Personal Information about you with our data analytics and advertising service providers, such as Google Analytics and Rakuten Advertising, to help us measure traffic and usage trends for the Site and to understand more about the demographics and behaviors of our Users and Licensors. These companies may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purposes, such as personalization of offers or advertisements, analytics about how you engage with websites or ads and other commercial purposes.